The Saatchi Winner Rocks It

The prize for the Aniboom and Saatchi & Saatchi Nothing is Impossible Challenge was the opportunity to work with Saatchi on a project somewhere in the world. Yannick Puig, the winner of the award, was flown with his family to work with the Saatchi LA office on their new Toyota “Auto-biography” campaign. What a brilliant campaign! What a brilliant animation! As everyone has a story about their car (goodness knows I have plenty…) Saatchi had people write their “auto-biography” on the Toyota Facebook page.

The full story behind the campaign according to Tom Eslinger’s blog: “Based on the premise that every Toyota owner has an anecdote about why they love their car, Mike McKay, Executive Creative Director of Saatchi & Saatchi L.A., came up with ‘Auto-Biography’, a Facebook community where Toyota drivers can share their stories. In an effort to connect with Toyota owners, ‘Auto-Biography’ enables people to upload videos and post photographs of experiences associated with their vehicle. Using real Toyota owners as its inspiration, the campaign has amassed a range of intriguing tales, from the everyday to the fantastical. To visit the Auto-Biography community, click here. In all 10,589 Toyota owner’s stories were submitted through Facebook, and the Toyota USA page where the shorts are hosted has more than 292,345 members.

This is a brilliant commercial. The animation is brilliant and fits the storyline perfectly – I loved it.

It’s opportunities like this that are the reason why I love our awards so much. Most of the time we (people) find work through who we know. It’s not easy to be discovered when you’re one in thousands going after a job, you’re not located in NYC/Hollywood and you didn’t go to school with the director. But the people at Saatchi & Saatchi watched every single video that came through for the Nothing is Impossible Challenge and Yannick was awarded with a dream come true for his hard work.