We all know that great music enhances every animation. But did you ever stop to think that great animation can enhance music? Since the dawn of music videos in the 1980s, savvy musicians have known this precious secret about animation and kept it in their back pockets when implementing the best form of visual expression and promotion for their songs. A perfect example of this is the classic Money for Nothing video by the Dire Straits, which was a first of its kind and a huge hit. This fun, lively video combines elements of both animation and live action, providing the viewer with a real visual treat:
But the Gorillaz is definitely the best example of an “animated band,” as they have built their entire reputation on being known as such. “The band’s 2001 debut album Gorillaz sold over seven million copies and earned them an entry in the Guinness Book of World Records as the Most Successful Virtual Band.” –from Wikipedia (the all-knowing Master of the Universe). One of their most well-known and successful animated music videos (and a personal favorite) has to be Clint Eastwood:
So why not follow in the footsteps of the greats and do the same “animated” promotion for your own music?
We here at Aniboom Virtual Studio have exciting news for independent musicians and bands who would like to create animated music videos. In our Aniboom Animation Marketplace, independent musicians can now collaborate with thousands of animation professionals from around the world to see their music video become an “animated” reality.
In this tech-savvy day and age, an animated music video has the potential to go viral and serve as a major promotional tool. Teenagers, college students, and young professionals alike are always eager to find funny or thought-provoking animations to forward to their friends and colleagues to make themselves the talk of the water-cooler. So as the famous lyric goes, why not “give them something to talk about” with your own animated music video?
Here’s what a current client is saying about creating a music video with the Aniboom Animation Marketplace:
“I was overwhelmed with the emails I received following my posting (in the Aniboom Animation Marketplace) of an idea for a music video. I was impressed by several potential animators, and have followed up with them. It feels so great to be doing this! I decided to make an animated music video because one of my songs, ‘The Necklace,’ is a vivid story of a girl and her father that captures the emotions and the heart. Animated videos are a phenomenal way of helping the lyrics come to life by narrating the story.”
–Jeff Jacobs, www.JeffJacobsMusic.com
In the past, Aniboom has worked with the legendary band Radiohead to find them the best independent animators to create animated music videos for their songs. Radiohead came to us without a concept for the videos and invited the animators to take complete creative control. The result was four vastly unique music videos all employing different styles and techniques, chosen by the band members themselves out of hundreds of submitted options.
Here is an example animated music video for Radiohead’s song Reckoner:
As Aniboom’s success with Radiohead proves, major advantages of an animated music video are its artistic freedom and cost-effectiveness with incredible results! You can do crazy, surreal, offbeat things in animation (e.g. have a character jump out of a plane or spontaneously combust) that you couldn’t do in live action unless you had the resources of a giant studio backing you. By using the medium of animation, you really have the opportunity to be as creative as your heart’s desire. Want your video to pay homage to the surrealist paintings of Salvador Dalí? Do you want it set in Italy or France? Want it to be done in classic hand-drawn 2D, 3D, stop motion, or a combination of all three? The possibilities are endless!
You can post your song title and track, description, video concept, character designs (or whatever you’ve got!) in the Aniboom Animation Marketplace right now to start receiving offers from qualified animators: http://www.aniboom.com/Post/Create-Task/?source=blog.
This is what it looks like to create a project in the Aniboom Animation Marketplace. It's easy!
If you have any questions about creating your video, please contact Aniboom at firstname.lastname@example.org.
Check out Aniboom’s Music Videos Playlist on our YouTube Channel. Here’s one of the featured music videos. It’s called “Le Soleil Chante / The Sun Sings” by French musician Ignatus (aka Jérôme Rousseaux) and animation by Delphine Burrus.
What do you think about animated music videos? Which one is your all-time favorite? I’m curious to hear your thoughts.