“As a startup, we don’t have a large marketing department with a lot of existing connections to get things like animation done” says Zoe Fraade, a Creative Lead for Squishable.
Like many companies and entrepreneurs around the world, Zoe understands the power of animation as a powerful, eye catching, and fun way to promote a product, or get a message across.
But, as others from outside the animation industry have come to realize, getting an idea animated means finding the right professional to take the lead.
She continues: “Short of Craigslist, we really had no idea where to turn to get some fast turnaround on the videos we wanted. On Aniboom, the animators came
pretty much overnight and picking the one we wanted was fairly easy”.
Using the Aniboom Animation Marketplace, the squishable brand got 2 animated videos ready in no time, and 3 more are in production, all done by Ronen Zhurat, a member of aniboom’s freelance animator s community.
All Zoe had to do, was open an animation project, post it on aniboom’s marketplace, and wait for the professionals to propose themselves. After she found Ronen and agreed on the terms, it was, as Zoe puts it, a breeze :”It was a pleasure to meet someone who got the style we were going for so well. Payment has been as easy as paypal can make it, which has been great”
Check out another funny video done by Ronen Zhurat for Squishable
We all know that great music enhances every animation. But did you ever stop to think that great animation can enhance music? Since the dawn of music videos in the 1980s, savvy musicians have known this precious secret about animation and kept it in their back pockets when implementing the best form of visual expression and promotion for their songs. A perfect example of this is the classic Money for Nothing video by the Dire Straits, which was a first of its kind and a huge hit. This fun, lively video combines elements of both animation and live action, providing the viewer with a real visual treat:
But the Gorillaz is definitely the best example of an “animated band,” as they have built their entire reputation on being known as such. “The band’s 2001 debut album Gorillaz sold over seven million copies and earned them an entry in the Guinness Book of World Records as the Most Successful Virtual Band.” –from Wikipedia(the all-knowing Master of the Universe). One of their most well-known and successful animated music videos (and a personal favorite) has to be Clint Eastwood:
So why not follow in the footsteps of the greats and do the same “animated” promotion for your own music?
We here at Aniboom Virtual Studio have exciting news for independent musicians and bands who would like to create animated music videos. In our Aniboom Animation Marketplace, independent musicians can now collaborate with thousands of animation professionals from around the world to see their music video become an “animated” reality.
In this tech-savvy day and age, an animated music video has the potential to go viral and serve as a major promotional tool. Teenagers, college students, and young professionals alike are always eager to find funny or thought-provoking animations to forward to their friends and colleagues to make themselves the talk of the water-cooler. So as the famous lyric goes, why not “give them something to talk about” with your own animated music video?
“I was overwhelmed with the emails I received following my posting (in the Aniboom Animation Marketplace) of an idea for a music video. I was impressed by several potential animators, and have followed up with them. It feels so great to be doing this! I decided to make an animated music video because one of my songs, ‘The Necklace,’ is a vivid story of a girl and her father that captures the emotions and the heart. Animated videos are a phenomenal way of helping the lyrics come to life by narrating the story.”
In the past, Aniboom has worked with the legendary band Radiohead to find them the best independent animators to create animated music videos for their songs. Radiohead came to us without a concept for the videos and invited the animators to take complete creative control. The result was four vastly unique music videos all employing different styles and techniques, chosen by the band members themselves out of hundreds of submitted options.
Here is an example animated music video for Radiohead’s song Reckoner:
As Aniboom’s success with Radiohead proves, major advantages of an animated music video are its artistic freedom and cost-effectiveness with incredible results! You can do crazy, surreal, offbeat things in animation (e.g. have a character jump out of a plane or spontaneously combust) that you couldn’t do in live action unless you had the resources of a giant studio backing you. By using the medium of animation, you really have the opportunity to be as creative as your heart’s desire. Want your video to pay homage to the surrealist paintings of Salvador Dalí? Do you want it set in Italy or France? Want it to be done in classic hand-drawn 2D, 3D, stop motion, or a combination of all three? The possibilities are endless!
You can post your song title and track, description, video concept, character designs (or whatever you’ve got!) in the Aniboom Animation Marketplace right now to start receiving offers from qualified animators: http://www.aniboom.com/Post/Create-Task/?source=blog.
This is what it looks like to create a project in the Aniboom Animation Marketplace. It's easy!
If you have any questions about creating your video, please contact Aniboom at productions@aniboom.com.
Check out Aniboom’s Music Videos Playlist on our YouTube Channel. Here’s one of the featured music videos. It’s called “Le Soleil Chante / The Sun Sings” by French musician Ignatus (aka Jérôme Rousseaux) and animation by Delphine Burrus.
What do you think about animated music videos? Which one is your all-time favorite? I’m curious to hear your thoughts.
With the 10th year anniversary of 9/11 approaching, we here at Aniboom Virtual Studio wanted to do something special and unique to commemorate this tragic attack on US soil. So when Gideon Amichay, one of the leading Communication Artists working today (Chief Creative Director at Young & Rubicam and winner of 8 Clio Awards, 13 [...]
Have I got some exciting news! The Aniboom Virtual Studio is expanding to include the Aniboom Animation Marketplace, where anyone can post an animation-related project and get it done by our qualified animation professionals from around the world. Projects in the Marketplace can be as small as creating a background design or as big as [...]
The prize for the Aniboom and Saatchi & Saatchi Nothing is Impossible Challenge was the opportunity to work with Saatchi on a project somewhere in the world. Yannick Puig, the winner of the award, was flown with his family to work with the Saatchi LA office on their new Toyota “Auto-biography” campaign. What a brilliant [...]
Aniboom will be at the Kidscreen Summit February 15-18, 2011. Leeor Goldberg, Aniboom VP of Production and Gal Oron, Aniboom VP of Sales will both be attending. Aniboom will be meeting with studios, media companies, broadcasters and producers – showcasing the Aniboom Virtual Studio, our industry changing production methodology and our shows available for development. Leeor [...]
I (Maya Shapira) recently uploaded a great animation about Red Riding Hood, with a clever twist in the story line, to our YouTube Channel. The video was getting positive responses at first, but after a few hours viewers started commenting furiously that the animation is copied from work done by Button Films. Jonathan Button of [...]
If you haven’t seen The Simpsons Banksy Intro clip by now, scroll down, watch it – and then come back up and read. When I first saw this clip I got very excited. Not the jumping up and down kind of excited, more the eyes-wide “ZOMG they went there!” type. The intro is a statement [...]
Uploading your video to Aniboom will help you build your animation reputation and be found online, here’s how: You might have noticed that we’ve been pushing our YouTube Channel a lot more lately. It’s not just because we’ve reached the milestone of over 100,000,000 total views on YouTube – it’s because getting more views on YouTube brings [...]
